our Brand Book
Our Brand
01 Brand Overview
02 Backstory
03 Values & Beliefs
04 The Logo
05 Brand Mark
06 Colors
07 Typography
08 Visual Vocabulary
09 Checklist
The colors define the brand
We are approachable, precise and efficient.
The corporate colour palette includes a main “Fresh Eggplant” and a secondary “Las Palmas” colour, matching standard references are included to ensure accuracy when reproducing the palette.
Also included are the references for CMYK, RGB and HEX Values for consistency across different media. Where possible, the logo should be reproduced in the CMYK colour process. Equivalent colours can be composed using the RGB and HEX references included when the logo is to used digitally.
Colour Palette
These are our corporate primary colours for our logo, text and headers.
cmyk 49 : 100 : 0 : 0
rgb 129 : 0 : 27
hex # 81007F
rgb 129 : 0 : 27
hex # 81007F
cmyk 71 : 76 : 0: 0
rgb 86 : 44 : 201
hex # 562CC9
rgb 86 : 44 : 201
hex # 562CC9
cmyk 22: 0 : 99 : 0
rgb 201 : 236 : 20
hex # C9EC14
rgb 201 : 236 : 20
hex # C9EC14
cmyk 24 : 20 : 21 : 0
rgb 179 : 178: 177
hex # B3B2B1
rgb 179 : 178: 177
hex # B3B2B1