our Brand Book

Our Brand

01 Brand Overview

02 Backstory

03 Values & Belief

04  The Logo

05 Brand Mark

06 Colors

07 Typography

08 Visual Vocabulary

09 Checklist

Our Logo is very precious to us

We took time developing the brand so please be nice to it.

Main LOGO

The main logo should be used only on light backgrounds,
preferably on a white background.

Secondary LOGO

Our secondary logo should be used only on dark backgrounds,
preferably on a black background.

Full black

Full White

Gray

Rationale

The logo was developed to be modern and future-proof, updating masterbadge`s persona and realising the design with new techniques. It is a distinctive mark and a brand that seeks to present the masterbadge Brand as a forward-thinking, clean and solid organisation.

Construction

The “Badge” is constructed using 2 badges overlayed on top of each other, that together form a whole The typographic element is designed to complement and enhance the logo graphic. Existing in harmony, it neither dominates or becomes insignificant. The supporting typeface and collateral are clean and modern to reinforce our identity as a young and professional organisation.

Colour Treatment

There is one preferred full-colour option for landscape variations shown here. These logos should be used whenever possible.

We want to look good all the time

So take time to consider how to apply our logo.

01 Space around the logo

Always leave the logo some space to breathe. Try to use white or neutral backgrounds.

02 If you have to...

If it’s unavoidable to sit the logo on a dark colour, use the WHITE logo.

03 Vertical Option

Use this option specifically for where our main horizontal layout logo does not fit best.

We don’t want to come across all doom and gloom, but there is a right way and a wrong way to present our logo.

04 Not right

Do not rotate the logo.

05 Colour Clash

Do not place the logo on the wrong ( similar ) colours.

06 Not Good

Do not use the WHITE logo on backgrounds that are too light or cluttered.

07 No Thanks

Do not add embellishments like drop-shadows, embossings etc. to the logo.

01 Space around the logo

Always leave the logo some space to breathe. Try to use white or neutral backgrounds.

02 If you have to...

If it’s unavoidable to sit the logo on a dark colour, use the WHITE logo.

03 Vertical Option

Use this option specifically for where our main horizontal layout logo does not fit best.

We don’t want to come across all doom and gloom, but there is a right way and a wrong way to present our logo.

04 Not right

Do not rotate the logo.

05 Colour Clash

Do not place the logo on the wrong ( similar ) colours.

06 Not Good

Do not use the WHITE logo on backgrounds that are too light or cluttered

07 No Thanks

Do not add embellishments like drop-shadows, embossings etc. to the logo.