our Brand Book
Our Brand
01 Brand Overview
02 Backstory
03 Values & Beliefs
04 The Logo
05 Brand Mark
06 Colors
07 Typography
08 Visual Vocabulary
09 Checklist
Typography is the backbone of design
Getting it right is paramount.
Typefaces. Online
When technology allows for it, Visby Round CF should be used in any web applications. The default fallback corporate font is Arial Bold which should be utilised to ensure acceptable degradation when Visby Round CF is unavailable.
Typefaces. Print.
Our Main Typeface is Visby Round CF. This full font family comes in a range of weights to suit a multitude of purposes. It was optimised for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.
Typography. Style.
Text for correspondence and publications should preferably be set in upper and lower-case, and flush left with ragged right. Capitalisation should never be used for body text, but is acceptable for headings.
Visby Round CF - Heavy
Visby Round CF - Extra Light
Visby Round CF - Medium
