our Brand Book
Our Brand
01 Brand Overview
02 Backstory
03 Values & Beliefs
04 The Logo
05 Brand Mark
06 Colors
07 Typography
08 Visual Vocabulary
09 Checklist
Best to have a checklist.
Then you know you’ve done everything right.
The Checklist
01 The Logo
Only use logos that are complete and in an appropriate version, created from original digital artwork. Please check that you have respected the minimum size and exclusion zone requirements.
02 Backgrounds
The logo should not appear on light or cluttered images without being reversed out.
03 Graphics
Check that any supporting graphics or graphic elements do not marginalise, obscure or overpower our logo.
04 Typography
Check that our corporate typefaces have been used appropriately where applicable.
05 Design
Be sure to provide these guidelines to third
parties or collaborating partners.
parties or collaborating partners.
Final Thoughts
If in doubt, take a look back through this
document, all the answers are there.
We don’t ask for much, just a little love and respect
for our branding which is why we think we’ve created
a flexible system that won’t stifle your creativity.
Give it your best shot.